I was brought onboard as the sole UX & Brand designer for Dutch, a Singapore start-up in pilot phase, to create an MVP for dorm students' expense management/payment needs.

As the sole designer for Dutch, I established the brand attributes, did brand identity/logo design, and created hi-fi mockups for 2 product features: Split (bill sharing/organization) and Track (past records navigation) after user testing and validation.

During the MVP development, the company received seed grants. However, due to local banks beginning to build similar functions, Dutch pivoted to a new business model.