I was brought onboard as the sole designer for iShopChangi Mobile App. The aim was to translate & improve upon the existing features of the e-commerce website of Changi Airport Group & add on new features requested by business stakeholders, into the mobile app.

Limited visual design shown due to NDA.

To ship a MVP of iShopChangi Mobile App from 0 to 1.

- Lead Designer of iShopChangi’s Ecommerce Mobile App. Led the app's design to development from 0 to 1, collaborating with over 20 stakeholders. Managed requirements gathering via Jira, UX research via mixed methods, design and hi-fidelity prototyping, close collaboration with developers & solution architect & project managers, and
presentation to middle and upper management for approval. Achieved a hypothetical 50% reduction in checkout time while juggling between complex customer journeys & scenarios.

- Facilitated prioritization workshops with cross functional teams.

- Enhanced UX maturity with the Web Design System Initiative (in-progress), reducing feature design time by 30%, synthesizing components, updating the design system, and guiding best practices.

- Redesigned wayfinding maps for collection centers across transits of Changi & Seletar airports, reducing negative customer feedback by 90%. Conducted wayfinding research, usability testing, field research, and suggested enhancements.